Ethics Position Paper

Ethics Position Paper Q575 – Dr. Elliot June 7, 2010 University of Phoenix Introduction Today, people can make decisions that can have a profoundly positive or negative effect on their family, their employer, coworkers, a nation, and even on the entire world. The life we lead whether professional or personal reflects the strength of a single trait: our personal character. Ethics are different for each person both on a professional and personal level. For the most part, people want to be known as a good person, someone who can be trusted, and that he or she is concerned about his or her relationships and personal reputations. I therefore conclude that professional ethics are indeed influenced by personal ethics and values. Although professional ethics guidelines are provided by our government (federal and local), employer and education, personal values and ethics are also considered at the same time. What are Ethics? Let’s begin with the definition of ethics. Ethics can be defined with more than one meaning based upon the context and subject it is being used. In philosophy, ethics is the study and evaluation of human conduct in the light of moral principles. Moral principles may be viewed either as the standard of conduct that individuals have constructed for themselves or as the body of obligations and duties that a particular society requires of its members. A second definition or meaning of ethics is motivation-based on ideas of right and wrong. Portman defines ethics as â€Å"standards of conduct, standards that indicate how one should behave based on moral duties and virtues, which themselves are derived from principles of right and wrong. In order to apply this definition to practical decision making it is necessary to specify the nature of the moral obligations considered intrinsic to ethical behavior† (http://sun. menloschool. org/~sportman/ethics/definition. html). I agree with this definition in fact I believe that ethics are different for every person due to personal values and experiences. There are general ethics that most people adhere to because of the societal mores and morals we all have been exposed to and abide by. There are also other morals and mores that are picked up along the way that vary between people because of cultures, communities, families, heredity etc. I feel that I may not look at the same situation or case the same as another person and we may never agree upon the same methods to go about resolving an issue. This occurs because we all have differences of opinions and value systems. For example, I have nothing against people who are gay I just do not encourage nor discourage the behavior; I allow others to live their lives according to what is best for them. The same goes with ethics. Although my job may say I must intervene in a situation but my own personal ethics prevent me from acting professionally because I feel people should be allowed to live and learn. Overall, ethics and ethical positions will vary from researcher to researcher because they do not have all of the same goals nor do they see things in the â€Å"same light†. Ethics in Educational Research Although I think that ethics vary between individuals I believe that professional ethics are important in protecting those participants of research. I do not think that research should be based on the personal interests of the researcher but I think every person has a level of discernment that should be used especially when other lives are involved. General ethics play a huge role in education because first education is where ethics are taught. After learning about ethics students can then analyze the ethics they can identify and it soon becomes apparent that ethics are involved in most life situations. As future teacher honesty would be my biggest ethical commitment. I choose honesty because with today’s technology and increased use of online educational institutions, people can copy and paste whatever they need in order to be successful. Student’s academic honesty will help me to give them the accurate grade they deserve and not have to punish students who are caught cheating/plagiarizing information. Ethics also keep researchers from publishing false information and also prevent them from being lazy about the research. Mainly it protects the participants of research and also protects the researcher from being accused of unethical practice if they indeed follow those practices. Ethics and Today I recently heard a report on the news that the World Health Organization is being accused of over exaggerating the Swine flu pandemic. When I first heard about Swine flu I believed that is was a scare tactic in order to get people to get those shots. WHO performed unethically in my opinion however they believe that many people died from this disease and the swine flu should not be minimized. Ethics today are still very important especially when other people’s lives are involved. While some people find it easy to break ethical standards others follow the guidelines and remain neutral. The swine flu pandemic created worried people and families going in masses to get the vaccine. Today we still need ethics because not every has the best interest of others when conducting research. Federal standards require research to abide by ethical standards. It is up to each individual to utilize those standards and incorporate them into personal values that may influence society later. Conclusion Ethics vary from person to person due to the differences in values and cultural backgrounds and even education. We do not all interpret information the same way and therefore will not be able to apply the same amount or ethics in any given situation. Furthermore professional and personal ethics affect each other depending upon the specific situation being researched. Also every subject will yield a different set of ethics and values. Therefore ethics are not only subjective in content but objective in nature. References McMillan, J. , & Schmacher, S. (2006). Ch. 6 Ethical and Legal Considerations. Research in Education: Evidence-Based Inquiry, Sixth Edition, Pearson Education, Inc. McMillan, J. , & Schmacher, S. (2006). Ch. 12 Research Ethics: Roles and Reciprocity. Research in Education: Evidence-Based Inquiry, Sixth Edition, Pearson Education, Inc. Portman, S. (unknown). What are ethics? Retrieved from http://sun. menloschool. org/~sportman/ethics/definition. html

Qualitative Social Research Essay

Sociological researcher, Steven Taylor, in his articles discusses the moral and ethical issues researchers must grapple with when they are carrying out studies of abusive behavior in institutions that have weak and disadvantaged people in our society. He cites his own 1 year work experience in a state institution for the mentally retarded to highlight his concerns. He describes it as being in deplorable physical condition and grossly understaffed. The attendants had little training and there were no therapy programs. They controlled the inmates through verbal and physical abuse directly to them and forcing them to clean up their own mess, including feces and urine. They also pitted some inmates against others, such as giving and withholding favors of coffee, food and drugs. Further they forced them to perform humiliating acts such as swallowing lit cigarettes and performing fellatio on each other. Mr. Taylor felt that in order to gain the trust of the attendants and thereby get more valid observations, he had to develop a rapport with them. He did so by drinking beer with them and socializing in other ways. He also played the naive student role and refrained from being critical about their methods. Nevertheless, he was troubled by the abusive behavior he witnessed, but in a quandary as to what to do about it. The attendants, for their part, rationalized their behavior by saying â€Å"the inmates don’t hurt like we do† and treating their actions as entertainment. Personally, I suspect they really didn’t know how to properly treat the inmates and were desperate to try anything that seemed to control them at least in the short run. The author then posed the question as to what the researcher should do in the face of this ethical dilemma during his study. He considered 4 alternatives ; 1)intervene. , for example to as attendant to stop or threaten to inform his supervisor. The problem with this approach is that it would spell an end to rapport with the attendants and thereby hinder the researcher’s ability to collect data on daily activities. 2) leave field. But research is needed to learn why people abuse. 3) blow the whistle. This would obviously shatter rapport and violate the confidentiality provisions of the ASA Code of Ethics. 4 continue study- which is what Mr. Taylor did. Obviously he felt that although this might not appear to be a good option it was the â€Å"least bad† to him. The author then suggests 4 ways to deal with immoral acts; 1 participation in abuses. He contends this is never justified, and that research goals can be accomplished without making human subjects suffer. Furthermore it is I clear violation of the ASA Code of Ethics. 2 ) observation of abuse. This may be the price to pay for conducting field research in immoral situations, but a person can never sit idly by in extreme cases like murder and rape. 3 inadvertently contribute to abuse because of reactive effects . It is clear that often this can’t be controlled by the researcher and therefore can’t be resolved by a professional code of ethics. However the researcher can refrain from encouraging it, for example pretending not to hear an invitation to join in such behavior. 4) doing something about abuse after study, that is, by publishing it and trying to get political action especially through mass media such as TV and newspapers. Finally Taylor concludes the researcher should 1) debate moral and ethical issues before embarking on a particular study and 2) make his own assessment about how to resolve professional ethics and personal morality. Reference Taylor, Steven J. â€Å"Observing Abuse. Professional Ethics and Personal Morality in Field Research†

Injustice in the Education System Essay

Educational inequality takes place where the worth of education accessible to pupils is directly related to their class. Unequal allocation of resources to children with different socioeconomic status backgrounds has been linked to lower test scores and low college enrolment rates. However re cent researched proved that as of the moment there are three preeminent educational injustices that infects almost all kinds of education systems, and these are: Educational promotion inequalities (or) Arbitrary tracking systems, racial categorization (gender, geographic, institutional) and Displacement of control (misallocation, disproportion, unresponsive. ) In the U. S. , school quality and availability of resources are determined by the amount of funding that schools receive. The amount of funding schools receive is determined to a large extent by property taxes paid by homeowners; close to half of property taxes go to nearby school districts( Braddock,1990). Property tax dilemma The more affluent a neighborhood, the higher the property taxes, and the higher the funding for that school district is. Although this situation seems favorable, the problem emerges when the equation is reversed. In neighborhoods inhabited by predominantly working and lower class families, properties are less expensive, and so property taxes are much lower than those in affluent neighborhoods. Consequently, funding for the schools districts that working and lower class children are assigned to is also significantly lower than the funding for the school districts that children of affluent families are assigned to. Thus, students in working and lower class schools do not receive the same quality of education and access to resources as do students from affluent families. The reality of the situation is that distribution of resources for schools is based on the socioeconomic status of the parents of the students. As a result, the U. S. educational system significantly aids in widening the gap between the rich and the poor, a gap that has increased, rather than decreased, over the past few decades due to lack of social mobility (Haycock,1987). Wage gaps Wage gaps for paid work-one form of disadvantage and oppression based on gender- though slowly shrinking, persist in the united States and across the globe. Social mobility Social mobility refers to the movement in class status from one generation to another. It is related to the â€Å"rags to riches† notion that anyone, with hard work and determination, has the ability to move upward no matter what background they come from. Contrary to that notion, however, sociologists and economists have concluded that although exceptions are heard of, social mobility has remained stagnant and even decreased over the past thirty years (NEA, 1990). Some of the decrease in social mobility may be explained by the stratified educational system. Since the educational system forces low-income families to place their children into less-than-ideal school systems, those children are typically not presented with the same opportunities and educational motivation as are students from well-off families, resulting in patterns of repeated intergenerational educational choices for parent and child, also known as decreased or stagnant social mobility(Lareau, 2003). Other factors Social immobility expresses itself in lower class children who follow in the same footsteps as their parents, mainly not obtaining higher education. The result of such choices is that the poor remains poor and the rich go to college. Reasons for poor children opting to not pursue college range from a variety of different explanation. Lower class children have not grown up with the same expectations of life because these have not been instilled in them by their parents, or most importantly, by the educational system. The U. S. educational system fails its lower-income students by not providing them with the same access to resources and opportunities as it does to its more affluent students. Furthermore, several studies have shown that programs such as gifted education and tracking (education) further manage to separate those with higher level skills from those with lower level skills, which often happens to be the rich from the poor. In fact, the vast majority of children in gifted student programs happen to be middle-class Caucasian. This is not to say that poor students are not as smart as rich students, but it does imply that they have not received the same opportunities in childhood to develop certain skills. Middle and upper class students grow up with parents who foster their intellectual and educational development by engaging in a child raising approach known as concerted cultivation. This approach values education and learning, and parents engaged in this form of parenting value visits to the museum, extracurricular activities, homework, tutoring, and reading to their children. Furthermore, middle and upper-class parents can afford to place their children in significantly better childcare centers before they enter grade school. As the Carolina Abecedarian Project (below) found, these are essential elements in future educational and life successes. Evidence for the unequal distribution of college students’ socioeconomic status can be seen by examining college enrollment rates and demographics. One study examined the top 146 colleges in America and found that the average student representation on the colleges was the following: 75% of students came from socioeconomic backgrounds consistent with the richest 25% of the population. Less than 5% of students came from the poorest 25% of the population (Leonhardt, & Scott,2005). Zoning as a new injustice PS 194, the Countee Cullen School, is nestled in the heart of Harlem in Community School District Five, one of the poorer districts in New York City. On March 20, it was the scene of a tense hearing. The full school auditorium was fiercely divided into two camps — on the one side, parents of PS 194 students fighting to keep their neighborhood school open, and on the other side, Eva Moskowitz and her supporters demanding that the entire building be turned over to her Harlem Success Academies. Behind that conflict was the New York City Department of Education — and not just because it was the DOE which was planning to replace PS 194 entirely with one of Moskowitz’s schools. There is a long and sordid record of DOE neglect and underfunding of PS 194 — it had one of the largest class sizes in CSD 5 and on average 7 more students per class than Moskowitz’s schools — and of the imposition of a series of ineffectual principals — five over the last five years. Yet despite all that, PS 194 was a school that had met its Annual Yearly Progress Benchmarks under No Child Left Behind and was in good standing with the New York State Education Department until last school year. And still the DOE has decided to close it down based solely on the school’s failing grade on the city’s School Progress Reports. One can not help but wonder if that is a decision being made not on academic merit, but out of a desire to create new space for the schools of a politically powerful former city councilwoman (Gootman, E. & Gebeloff, 2008). On March 17 of this week, parents of students from PS 194, together with parents of students from two other New York City public schools — PS 241 in Harlem and PS 150 in Ocean Hill-Brownsville — joined representatives of the Community Education Councils for those schools, the New York Civil Liberties Union and the UFT in filing suit against the Department of Education over its plans to close all three schools and replace them entirely with charter schools. The law suit charges that by closing these three schools and not replacing them with new district schools, the DOE is illegally eliminating the school attendance zone for the three schools. All zoning changes must, by statute, go through the Community Education Councils for the district. PS 194, PS 241 and PS 150 have a few things in common. First, they serve a significantly poorer student body than the rest of their district and the city as a whole — one of the schools, PS 150, has 97% of its students receiving free lunches. Second, they have significant numbers of English Language Learners in their student population — one of the schools has as many as 1 in 5 students in that category. And lastly, two of the three schools —PS 150 as well as PS 194 — were meeting their Annual Yearly Benchmarks under No Child Left and were in good standing with the State Education Department through 07-08. The third school — PS 241 — went from a ‘B’ on its NYC School Progress Report last year to a ‘D’ this year, meaning that the decision to close it was based on a single year’s drop in test scores. These schools and their neighborhoods need additional supports and resources, not the abolition of the neighborhood school (Walker, 1986). So what can be done to create this open contest? First I say we need to educate teachers on the cultures of the children they will teach, and to break down old stereotypes and biases. Teachers need to believe that all students can learn in order to make a difference; student motivation isn’t the only factor. Tracking needs to be reworked into something that takes advantage of its strengths, such as offering a faster pace for those who can handle it, but doesn’t limit those who fall into lower tracks. Most important is that schools need to mix students of different races and abilities. By mixing races in classrooms, the schools will help educate students about each other’s cultures and reduce racial tension in society, and by mixing students of different abilities lower tracks will keep up with upper tracks. Black students have been held behind for too long, and this is what needs to be done to let them back into the open contest (Epps, 1970). Privileges are preserved Why are students from privileged backgrounds more successful in schooling, and why do these advantages persist over time? WCER researcher Adam Gamoran says economic, cultural, and social differences combine to preserve privilege across generations. Signs of change in economic inequalities affecting schooling are modest. Policymakers increasingly recognize that unequal school financing across school districts is unfair, and some are taking steps to reduce these inequalities. But this trend will do little to reduce the major advantages students from families with more economic resources have over students from families with fewer resources. The most important resources tend to operate at the individual level, so they are unaffected by changes in the redistribution of collective funds for education (Gamoran, 2001). Gamoran says it’s difficult to predict how a rigorous system of testing on a national scale will affect trends in educational equity. In the short term, using a standardized test as the sole criterion for high school graduation would drastically reduce rates of high school completion among Blacks of all social classes. Why? Because among Whites and Blacks of the same social class, Whites tend to have higher test scores. Economically disadvantaged students would also be adversely affected. In the long run, however, assessments incorporating higher standards could further reduce educational inequality between Blacks and Whites if †¢ the tests were used to (a) bring about a more standardized curriculum, (b) foster a greater emphasis on learning opportunities as well as outcomes, and (c) increase incentives for schools to support minority student learning by heightening awareness of, and accountability for, unequal outcomes; and †¢ the tests did not serve as the sole criterion for high school graduation. (Gamoran, 2001). The pressure for testing and accountability is strong. If implemented in such a way as to enhance rather than restrict opportunity, testing may accelerate the trend toward the equalization of educational outcomes across racial groups. (Gamoran, 2001). Bibliography Braddock, J. (1990). â€Å"Tracking: Implications for Student Race-Ethnic Subgroups† Feb 1990, Microfiche ED 325 600 Epps, E. (1970). â€Å"Race, Intelligence, and Learning: Some Consequence of the Misuse of Test Results† Aug 1970, Microfiche ED 048 423 Gamoran, A. (2001). Sociology of Education, Extra Issue (2001), pp. 135–153 Gootman, E. & Gebeloff, R. (2008). Gifted programs are less diverse. New York Times Haycock, K. (1987). â€Å"Promising Practices: Equality, Relevance, and Race† Nov 87, Microfiche ED 294 950 Kenyon, D. A. (2007). The property tax school funding dilemma. Policy Focus Report, The Lincoln Institute of Land Policy. http://www. lincolninst. edu/pubs/pubdetail. aspx? pubid=1308 Kuydendall, C. (1989). â€Å"Improving Black Student Achievement by Enhancing Students’ Self Image† 1989, Microfiche ED 325 594 Lareau, A. (2003). Unequal childhoods: Class, race, and family life. University of California Press: Berkley Leonhardt, D. & Scott, J. (2005). Class matters: Shadowy lines that still divide. New York Times. http://www. nytimes. com/2005/05/15/national/class/OVERVIEW-FINAL. html NEA. (1990). â€Å"Academic Tracking: Report of the NEA Executive Committee/ Subcommittee on Academic Tracking†Microfiche ED 322 642 Sizemore, B. (1987). â€Å"Developing Effective Instructional Programs† Nov 1987, Microfiche ED 294 950 Walker, E. (1986). â€Å"The Impact of Schooling on Minority Adolescents’ Mobility Aspirations† Apr 1986, Microfiche ED 270 535

New Drug Development Process at Pfizer Research Paper

New Drug Development Process at Pfizer - Research Paper Example In the entire process, collaborations across various departments; cross-functional teams and latest technical and scientific skills are required to turn discoveries into marketable drugs. Sales and marketing at Pfizer Pfizer are dedicated to ethical sales and marketing practices because of its corporate social responsibility towards people. As such, it provides training to its sales force on knowledge regarding diseases, products and related ethical issues. It strives to comply with the rules of the pharmaceutical industry in terms of sales figures, advertising, communication true facts and getting its sales force equipped on latest research reports and competitor arrivals. It also tries to establish and sustain long-term relationships with healthcare professionals across the globe on the dimensions of transparency, primacy, and responsibility (Pfizer 2009). This interaction provides them with valuable information and data which helps them in their research and development process. I n the third stage, it is tested on humans only after getting assured that it will be safe for humans and the clinical trial involves the use of properly planned data design, approval from Ethics and regulatory committees and proper signs of the marketable position of the developed drug. In the entire process, collaborations across various departments; cross-functional teams and the latest technical and scientific skills are required to turn discoveries into marketable drugs.

Small business in Sub-Saharan Africa Research Paper

Small business in Sub-Saharan Africa - Research Paper Example Nonetheless, like in other developed and developing countries, small businesses continue to play a vital role in the country’s economic and social development. The benefits of small business development in Ethiopia are numerous and varied. At the very basic level, small businesses provide competition and employment (Anonymous 2009). Innovation is another product of small business evolution (Anonymous 2009). Job creation and the development of a competitive business sector are all due to the development of small businesses (Anonymous 2009). Therefore, it is essential that Ethiopian authorities invest material and non-material resources to encourage small business development in the country. This paper provides a brief evaluation of the small business climate in Ethiopia. The paper includes recent news and changes in Ethiopia’s small business climate. A discussion of the conditions and factors affecting economic and business development in Ethiopia is provided. The paper also includes a detailed discussion of barriers to creating a sustainable small business atmosphere in the country. The goal of the paper is to create a clearer picture of the conditions and barriers to small business in Ethiopia. This information will create a basis for developing and implementing a set of recommendations to improve the small business climate in Ethiopia. ... Providing Microsoft’s Security Essentials program is merely a part of a broader initiative aimed at supporting small businesses in Sub-Saharan Africa. Insignificant at first glance, the event has far-reaching implications for understanding the current state of small business development in Ethiopia. On the one hand, it is clear that other countries and companies want to support small businesses in their way to organizational and performance excellence. On the other hand, that Microsoft provides Ethiopian businesses with access to free antivirus software implies that not all businesses in Ethiopia can afford purchasing this software legally. Simultaneously, IBM is one of those which realize the importance of small business for every country’s development. Tadesse (2011) writes that small and midsized businesses are responsible for employing 90 percent of the global workforce. Small and medium enterprises also account for nearly one half of global GDP (Tadesse 2011). It i s no wonder that small business development remains one of the top policy priorities in the developed world. Unfortunately, not all countries are equally successful in meeting their policy objectives. Ethiopia: economic and social conditions and their implications for small businesses Ethiopia falls within the definition of a developing country which, nonetheless, strives to meet the main Millennium Development Goals (Stevenson & St-Onge 2005). Unfortunately, most, if not all, economic policy initiatives lead to poor results, as the bigger half of the national population leaves below the poverty line (Stevenson & St-Onge 2005). The country is faced with a serious challenge of poverty but persistently fails to reduce it (Stevenson &

Anyone interested in Scottish family and Scottish local history should Essay

Anyone interested in Scottish family and Scottish local history should be aware of the changes in legislation in the nineteenth - Essay Example However, there had been previous laws, which concerned the relief of the poor within the country before the enactment of the 1845 act. Nevertheless, this particular act is particularly important to the history of the Scottish local family in that it was wholly intended to empower the individual parishes to enumerate own poor. Moreover, besides just enumeration of the poor, the enactment of the law empowered the state to enquire more into the poverty status of the people.Through the enquiry, the state would understand the circumstances around the poverty, understand whether the ‘poor’ would be in a position to work and establish whether there existed other family members who would be depended on by the family for survival. A characteristic feature that existed in the Scottish law previously had been a poor rate or levy, which had been imposed within the state in order to assist the poor. However, therefore was the need to evaluate the effectiveness of the legislations as they were prior to the 1845 enactment of the legislation, which saw the amendments, which led to the 1845-act formulation. The act of 1845 had main provisions, which revolved around the establishment of a supervisory board whose mandate was to effect poor law system regulation. It also provided for retaining the already existing ‘parish based systems’ via Parochial boards (The National Archives of Scotland, para 3). The boards had also powers to regulate taxes. Outdoor relief services for the poor were meant to remain with an attention to building more poor houses for the sick. Moreover, the act empowered the inspector of the poor to legitimize the applications of relief to the poor. The effects of the enactment of the legislation saw the able-bodied poor segment of the population miss an automatic entitlement to the poor relief, as was the case previously in England. However, under the legislation, the poor had the capacity to engage legal procedures to appeal for poor relief denied on them. Nevertheless, in spite of such a promising legislation as it were, it suffered a major drawback on the fact that it lacked a framework to address outdoor relief mismanagement, which was very prevalent. The nineteenth century legislations had great impacts on the records to the Scottish local family and as such, anyone interested in Scottish family and Scottish local history should be aware of these changes in legislation. This paper therefore intends to discuss the specific changes brought about by the legislation and the impact brought about to the records. The previous regimes of legislation ware more open and inclusive where the disabled as well as the poor were entitled to assistance with the blind, orphans, the sick as well as the old having the priority over the assistance though the able bodied had special provision to the relief under special occasions (Milner, 2). Under such instances, the able bodied were included in the provision of the ‘occa sional’ poor during hard times. It was the responsibility of the Kirk sessions and the landowners to oversee dispensation of the relief within the rural areas whereas the town councils as well as magistrates over saw the process within the urban areas (Milner, 1; General Register office for Scotland, 1).1 Each parish took care of its own poor through church collections, voluntary donations as well as through fines inflicted on the convicted sinners (Mitchison, 109; Clark,

Customer experience Essay Example | Topics and Well Written Essays - 250 words

Customer experience - Essay Example When being given service, the customers will feel appreciated because the attendants will use etiquettes and respect the decision they make. In addition, the will feel appreciated by being given offers. Moreover, the customers will not be restricted. They will be allowed to see what is happening in the stores. This will make them feel important. Free services such as wifi will make the customers to spend even more time in the stores. The shop will show them various mobile phones and other technological gadgets. In addition, they will be informed of their distinct specifications. This will increase their level of confidence towards the products being offered. This is because they can be able to check whether the gadget being purchased meets the specific requirements. When solving a problem, the customers will feel engaged because they will be taken through the steps being used come into a conclusion. This will improve their confidence towards the shop. Once they purchase a product or even fail to purchase a product, they will feel important by being appreciated for taking their time to visit the shop. All these experience will play a significant role in increasing their confidence and changing their perception towards the shop. In addition, they will increase the customer loyalty towards the shop and products being sold

Effects of the 2007 2009 Recession on Strategic Marketing Management Essay

Effects of the 2007 2009 Recession on Strategic Marketing Management Practices - Essay Example The impact of the economic downturn has redrawn the competitive structure of markets and created new and often unfamiliar situations for suppliers. One of the contributing factors for this â€Å"new normal† has been growing international protectionism and reduced access to finances that has circumscribed growth options in recovery (Muller, 2010, 67). In the wake of this challenging market situation, many businesses have managed to overcome market-place challenges and maximize opportunities by conducting strategic consumer and competitor analysis, and shifting their strategies accordingly. With this regard, this generally involves changing the target market and/or adapting the business’ marketing mix. However, the response that the recession elicited from marketing managers depended on their perceptive of its meaning and the impact it had on their businesses (Muller, 2010, 244). The Case of Revlon, Inc One organization that had to alter its strategic marketing management practices to overcome the marketing challenges of the 2007 – 2009 economic recession is Revlon, Inc. Revlon is an American multinational corporation that specializes in the provision of beauty products. Its line of business involves cosmetics, skincare, personal care and fragrance products. The company’s portfolio brands include: Revlon ® color cosmetics, Revlon ® beauty tools, Revlon Colorsilk ® hair color, Almay ® color cosmetics, Charlie ® fragrances, Ultima II ® skin care, Mitchum ® anti-perspirant deodorants, and Gatineau ® skin care. The US has a relatively large market for color cosmetics, accounting for more than 18% of the world’s market for color cosmetics. Revlon has a massive market share considering that it...The consumption per user growth rate of the industry dropped to 0.7% in 2008 from 1.4% in 2007, and continued to drop steadily throughout half of the following year. In addition, the average per unit price declined significantl y in the course of the recession period as consumers switched to low-priced brands due to reduced disposable income (Glamface, 2013, n.p). The marketing challenges that Revlon faced during and after the recent recession were not only caused by the reduced consumer spending, but also due to strong competition from the major players in the industry. According to Glamface (2013), Revlon is only a middle-level player in the cosmetics industry and is not able to invest as large amounts in research and development as the larger players such as L’oreal (LRLCY) and Proctor & Gamble. In addition, competition from smaller competitors than Revlon such as Avon and Estee Lauder Companies increased. Conclusion Revlon’s performance in the beauty industry has improved significantly since the initiation of its adapted strategic marketing management practices to cope with the effects of the 2007 – 2009 financial and economic crises. Revenue and Market share have increased significantly, indicating that adjustment of marketing practices are crucial for businesses to overcome the challenges of recession.

Services management Essay Example | Topics and Well Written Essays - 1000 words

Services management - Essay Example The goal of CSM is to focus the management structure on extraordinary client relations and service. If every of the four functions of management (planning, organizing, most important, and scheming) is customer-centered, then client service will be the foundation of an association. This is true whether the organization is a commerce, university, or administration separation. The following is an assessment of how every of the management processes can be listening cautiously on putting the client at the center of managerial behavior. Through the Pivotal Commercial Lending Solution, your sales power maintains the individual stroke that fosters high-quality customer relationships. At the similar occasion, they turn out to be part of a true sales team, with right of entry to a full knowledge bottom of the preponderance current customer in order. There's no more need to choose brains and bring together in order scattered among dissimilar systems in order to obviously see anywhere a customer association has been, and where it's leaving. Instead, all the customer information you require is instantly obtainable, so your advertising, sales and service teams all have the planned cleverness they need to make the most of opportunities at each point of customer get in touch through Research shows, for instance, that populace... There are two matters here: the first is the matter of doing what's right, and the next is the subject of responsibility what will advantage communities the most, and they go give in give. If you treat every customer with the admiration they merit, you will add to customer "retention" and support as healthy as revenues. Not to mention trust. Performance measures old by world-class organizations are inclined to be customer- somewhat than management-centered. Customer-centered presentation measures are connected with product excellence, reliability of service, waste decrease, timeliness, suppleness, novelty, and other indicator tied to actual work procedure completion of these events has often resulted in marked improvement in interior work efficiency and in the presentation of products and armed forces in the market. Conversely, management-centered presentation measures be tending to focus on short-term profits, price trade-offs, transaction-driven management, and useful department silos. This often consequences in a company-centered, interior management orientation, breakdown to appreciate what the customer really wants, and the give up of long-term presentation for short-term increases Employees sometimes stereotype clientele by believing that a convinced kind of customer will not pay money for or use your foodstuffs and/or services. This supposition can actually turn out to be a self-fulfilling prediction. Because workers wait for that the customer will not buy, use, or assist, they give less-than-great service; and since the service wasn't outstanding, the customer does not go back or buy a second occasion, and he or she may file a grievance or not tip healthy

The Value of Christian Higher Education Essay Example for Free

The Value of Christian Higher Education Essay Introduction   Ã‚  Ã‚  Ã‚   The choice of getting an education in order to prepare a future career or vocation is daunting for some especially those who believe the effects of training that anyone will receive from a particular institution. In these days of violence not only in streets but also within the campuses, people generally start to think hard about the education young people get within the academic halls. It is no wonder also that the family think hard where they spend the children to school. The essence of this paper then is whether Christian Higher Education distinctly can mould and contribute much to the development of citizens in their responsibilities toward the community where they revolve. This paper attempts to describe the value of Christian higher education and seeks to convince the reader about the contributions that belonging and training in academic institutions that incorporate the Biblical principles (White 1911). It starts with family values   Ã‚  Ã‚  Ã‚   Every home has its set of beliefs or tradition that they hold in high esteem. This is referred to as family values. Anything that the family believes is important comprises a family values system. Among the values an individual possesses, the most important is that a person must regard most his/her values about family as the most significant.   Ã‚  Ã‚  Ã‚   Many people don’t usually pause and contemplate what their values are. They may not know whether these values they already have are still practical or useful in a modern day world. Moreover, they do not think how their values fit in with their kind of milieu that they evolve in.   Ã‚  Ã‚  Ã‚   There are families that take time out though to impart to their children what had been passed on to them when they too were yet very young. The values may not be as strong as when were yet children because the person may have adapted to his world and adjusted his values that others may be accommodated. Through the years, a family value system may be a combination of what had been passed on to an individual and the values system of one’s friends or colleagues at work. Why are family values important? The primary reason is that what people hold as important affects how they use time, money and energy. If a family believes the importance of education then parents try to save for the schooling of their children which includes books among others. Family values influence how individuals spend their resources and make decisions. Parents then need to communicate what their own family values are, why these are important and the specifics of what are most essential that the children must also adopt or follow. Children also need to respect others who have dissimilar value system as compared to their own. Most likely values will evolve but when parents lead the children and model these beliefs, their children will be able to learn and pass these on to the next generation (â€Å"Values: what are they?†2007). Discussion   Ã‚  Ã‚  Ã‚   Christianity presents as an ideology, persuasion and religion that is relevant as well as able to offer lasting solutions to the ills of individuals and societies. Because of this premise, churches ever since the pioneering days were and are instrumental in the training and upbringing of children. Historical Background   Ã‚  Ã‚  Ã‚   The history of American Christian education in general point to the primary influence of the church in the establishment of education both with what is now secular and the faith – based types. The American Christian Schools approximately blossomed around the 1700s (House p2 2007; Kazanjian on Walsh p.1 2006). The schools around these decades were actually classified as more sectarian, that is, more Christian in practice and persuasion than their secular counterparts and not only that outnumber the latter in terms of demographics. Protestant schools then, according to House’s research, had been very rigid in terms of bulk and types of academic matters. Back then, their educational instruction consisted of classical languages, literature and none other than Biblical instructions. What made it more complicated was that the Biblical studies were also based on both the Hebrew and the Greek languages. Aside from these they also had to do the Iliad in the Greek version alongside Latin versions of Tacitus’ historical accounts. Even in the elementary levels a typical child in some schools during the 1700s were able accomplished such feats as finishing the elementary grades with the aforementioned subjects. The thrust for college students during these early American Christian Schools on the other hand were to establish their abilities to â€Å"reason, analysis and perspective† which can be derived from a lengthy time spent on languages both the modern and the ancient at the same time weighty amount of time and efforts on mathematics. During these times however, the colleges and schools effectively instilled among their students a love for the institution and the especially patriotic loyalty to the country (White 1911). Results of a Christian training   Ã‚  Ã‚  Ã‚   The rationale for such rigidity and â€Å"highly verbal and personalized† form of instructions was primarily a better comprehension and understanding of the Scriptures. The Bible then is central to the instructive process and where the activities revolved around the applications of the Scriptural truths. This was what was called as the â€Å"colonial beginnings† and continued on to the 1900s where the impetus was to instill the values drawn from inspiration of the Christian faith. The results that this kind of education bore on the society had been very influential and significantly important. Aside from instilling a high sense of individual ethics not only in the academic performance, what was more important was that there was a prevailing worldview which was Christian. The results as well do not spill over only in their generation but benefit more those in the next generation (Dawson 1989).   Ã‚  Ã‚  Ã‚   The premise for training students whether in the elementary to the collegiate or university level was to introduce the person to the mind of Christ and inculcate that kind of mind to the individual as he translates this worldview or persuasion into his/her everyday activities. â€Å"Classical Christian education is word-oriented† which implies that whatever compromises made today to enhance classroom instructions which maybe basically Christian, cannot equate with what was then introduced during the Colonial days (Dawson 1989). Modern Christian Education and its advantage   Ã‚  Ã‚  Ã‚   In schools such as the Seattle Pacific University which claims to have Christian philosophical perspective in their stance and training, the school argues that their advantage over others such as public secular schools in particular, has to with specifics like more focused thought and smaller number of students per class. This is to ensure that the students receive better awareness and consideration from their instructors which usually boosts the morale of the student/s. The extensive help and advantages that students will gain from a Christian education encompass the morals and ethics consistently taught inside the four walls of the classroom (Veith 1994). Disadvantage of Present Secular or Public School Higher Education   Ã‚  Ã‚  Ã‚   Students today are exposed to a kind of education which at the surface attempts to integrate what is called a holistic viewpoint where values, democracy, intellectualism and humanistic understandings are introduced alongside art, English or languages, mathematics and others. To look from a distance these may probably develop a student to be more â€Å"resilient’ or flexible, more tolerant of differing views which is called for in this era of diversity. However, the main and essential drawback comes in the form of a lack of clear focus or direction and no apparent or unambiguous line of worldview to follow. The result is a person or individual whose sympathies and understanding of his/her world may change from time to time and consequently his/her attitudes, actions and behavior in many respects of their lives (Rushdoony 1963). Conclusion   Ã‚  Ã‚  Ã‚   The value that Christian education has introduced me personally is tremendous. Many aspects in my life especially many decisions that are made are anchored on the many opportunities that the Christian faith had influenced me through the school where I am being taught.   Ã‚  Ã‚  Ã‚   What are the specific benefits I gained? The ethical and moral bearings that had helped me make decisions that impact my life and the lives of people around me. This is important since whatever choice I make in some areas of my life, sooner or later this tend to affect those who love me and are supportive of me. The training is definitely different because it looks into how we treat others in the very basic human relations level. A Christian in the true sense of the word embodies one who deeply respects others even if they do not have the same religious persuasion as theirs. This is what I have observed distinctly from the general ambience of what secular schools have produced in their studentry and in their graduates. Lastly, the school personnel and staff as well as many in the teaching crew are convinced as well of the Christian faith that they are representing. Although not all may be embracing the same belief or measure of spirituality, nonetheless, there is an unwritten as well as commitment to the policies that are reflective of Scriptural truths.   Ã‚  Ã‚  Ã‚   Tracing the historical roots of this country’s school system back to colonial America, it is with great envy that what we have in our schools today or the Christian Schools are being hailed as â€Å"Christian† are actually far from the quality which characterized their colleges or academic institutions. Though difficult, they were able to harness the best for a better nation. Reference: â€Å"Values: what are they?†2007. Family Works : University of   Ã‚  Ã‚  Ã‚   Illinois extension. Accessed December 1, 2007.   Ã‚  Ã‚  Ã‚   http://www.urbanext.uiuc.edu/familyworks/values- 01.html Dawson, Christopher. The Crisis of Western Education, Steubenville, Ohio: Franciscan University Press, 1989   Ã‚  Ã‚  Ã‚   pp. 8-9. House, Ben.†Classical Christian Education: A Look at Some History† 2007 Accessed December 2, 2007 http://www.reformed.org/master/index.html?mainframe=/ch   ristian_education/classic_educ.html Kazanjian, Victor Jr. and Peter Laurence (Eds). Education as   Ã‚  Ã‚  Ã‚   Transformation: Religious Pluralism, Spirituality, and   Ã‚  Ã‚   a New Vision for Higher Education in America. Peter   Ã‚   Lang Publishing, New York. 2006. Rushdoony,Rousas J, The Messianic Character of American   Ã‚   Education, Philipsburg: Presbyterian and Reformed Publishing Co., 1963. Veith, Gene Edward Jr., Postmodern Times: A Christian Guide   Ã‚  Ã‚   to Contemporary Thought and Culture, (Wheaton: Crossway Books, 1994. White, Henry Alexander. Southern Presbyterian Leaders, New   Ã‚  Ã‚  Ã‚   York: Neale Publishing Company, 1911. pp. 59-60.

Factors Leading To Integration Of Marketing Communication Marketing Essay

Factors Leading To Integration Of Marketing Communication Marketing Essay Keeping in view the dynamic environment of todays business, Marketer is required to develop the product that have the capacity to satisfy target market needs and wants, price that product attractively, and ensure its availability to the target customers. But the task does not stop over here; the organization must also communicate with their target about the company offerings. Communication is the process in which messages are exchanged to achieve a desired behavior direction or goal. The task of communication with target market is called promotion in Marketing. A company can use variety of promotion techniques including advertising, personal selling, sales promotion, direct marketing and public relations to achieve the companys communication objectives. From the last two decades, promotions strategies used by organizations around the world have undergone through tremendous changes. This is due to the fact that the technology has revolutionized our daily life, marketing promotion have no exception. Companies must be aware of the fact that the face of marketing communications is continuously shifting and, to be successful in the future, the Marketing manager needs to utilize the novel emerging communication techniques. According to Kotler and Armstrong (2006), Integrated Marketing Communications (IMC) is a concept in which a company carefully integrates and coordinates its many communication channels-mass media advertising, personal selling, sales promotion, public relations, direct marketing, packaging, and others-to deliver a clear, consistent, and compelling message about the organization and its products. The results of IMC are better communication that transform into consistent sales volume. The integrated marketing communication goes beyond these specific promotion tools. The design, and packaging of the product, its container and packaging, its price, and the retail stores that sell the product, all communicate something to buyers. Thus, although the promotion mix is an organizations primary communication, the whole marketing mix including product, place, price and promotion must be coordinated in order to achieve the desired impact. The organization IMC helps the firm in identification of the target audience, and then helps the firm in designing a well-coordinated promotional program that focus on managing the customer relationship over time. According to Pelsmacker et all (2006) Integrated Marketing Communication is the integration of specialized communications functions that previously operated with varying degrees of autonomy. If the organization fails to integrate its various communications tools, for example, the advertisements of the offering concentrate on one thing, while a price signaled transmit a different message while the labeling of the product depicts still another message. This will create ambiguity in the mind of the consumer and he will wander here and there in search of what the company is trying to convince me? As Kotler and Armstrong (2006) have pointed out IMC builds brand identity and strong customer relationships by tying together all of the companys messages and images. Brand messages and positioning are coordinated across all communication activities and media. Factors Leading to Integration of Marketing Communication: The following are some of the reason due to which it is inevitable to integrate the Marketing Communication of the organization. Fragmentation of the mass market: This mass-marketing strategy focuses on what is general in the needs of consumers rather than on what is different. The organization offer single Marketing Mix consists of one type of product with small or no variation, one pricing strategy, one promotion program aimed at every person and one distribution system aimed at the entire market. In the last two decades, the mass marketing strategy has lost its impact due to fragmentation of the markets across the world. Consumers around the world now have a more options of what to buy, what to watch to listen or read. The emergence of new market segment which was previously homogeneous, having distinct needs, requirements, and preferences. (Groucutt ; 2004). These fragments reduce the effectiveness of mass marketing techniques and erode brand loyalty. Media Fragmentation: Market fragmentation has resulted in media fragmentation because the of alternative media channels available to the consumer and all messages seen as one single message to consumer. Todays consumers are being irritated with a bundle of of television channels, and a steady stream of new magazines that hit the newsstands every week. Coupled with rising level of ad dodging and the future for some mass media might seem austere. Therefore advertising has to spread further, covering massive amount of channels to gain the same exposure. Explosion of New Technologies: The Technology is evolving today with much speed and has a very disruptive impact on our daily life. Something that has been considered as status symbol today is a myth of past now. Also this explosion allow customer to have greater control over the communication. Consumer can now select what to see, and what to hear more easily as in past. Emergence of Global Markets: Due to advent of IT the whole world has collapse to a global village. The culture around the world is merging and a unified culture is emerging. Although this has created some opportunities for organization, but is also posing some potential threat as they need now to be very cautious while designing there promotional programs and unless the promotional program are well coordinated and integrated it will not have any impact on the target market. The global market has also led to increase in advertising mess due more channels and more group placing ad on mass media. Shifts of Power from Manufacturers to Retailer: The power that historically rests with manufacturer has been shifted to retailer. The retailers due to this power now demands huge promotion fees and can offer better retail information from due to the usage of checkout scanner technology. Shifting of Promotion Cost from Advertising to other Forms of Promotion: Due to the increase usage of Internet, growth of customer databases, customer lack of time, companies are moving toward concentrated and niche segmentation, as consumer has the convenience to order what he needs and wants from direct marketers. This had led to change on the percentage of promotion spent on advertising. Traditionally this percentage used to be very high but now as the market conditions are changing it is eroding and taking the form of direct marketing, point of sales activities, online advertising etc. Emergence of Lower Cost and More Target Communication Tools: As the traditionally used media tools is losing its impact, the exploration of lower-cost and more targeted communication tools continues. Marketer now have the option to use promotional tools like event marketing and direct mail etc that are more targeted and have less cost as compared to of mass media. Development of Database and Relationship Marketing: One of the most important Direct Marketing is the Customer Databases. It is a controlled collection of absolute data about individual customers or prospects, together with geographic, demographic, psychographic, and behavioral data. These databases help companies in influencing and building customer relationships and the organization can also tailor its message or market offering according to the personal needs of the target market. Increase Usage of Internet: The usage of Internet around the world is increasing with the passage of time, and this had led to change how a company does its business and how the organization communicate and interact with its target market. Companies around the world are using the Internet as a competitive tool to change how they transact the business. They can a company does business and how they communicate and interact with customers as they can reach prospects at just the right moment and can offers a low-cost, well-organized way to reach markets. Agency Accountability: The terms and conditions of the relation that the company and agency used to have are changing, due to changes in the competitive setup of the industry. The organization now demands for greater accountability from the advertising agencies and changes in return and incentives of the agency. Marketing Strategy Results Measurement Organization now calls that the activities that the marketing department carries out should be measurements appropriately and expectations from marketing strategy. Change in Shopping Approach: The reason behind why the consumer goes for shopping has been change. Traditionally people used to went for shopping in order to get the desired products and/or services from the market. But now the shopping approach has been changed, it is now taking form of freedom and entertainment. Growth of Digital Media: Multi-track media society that is constantly developing and changing with the passage of time has led to advent of digital media. In digital media consumer have extraordinary control over the information and entertainment choice. With new digital media in place, people have thousands of viewing options they can select from. Future of IMC: The conception of integrated marketing communications (IMC) is fairly new. The IMC tools allows marketing manager to plan and then execute his marketing communication programs, which create and maintain mutually beneficial, long-term relationships with the target market by satisfying their needs and wants. This means that promotion tools are used to create loyalty. The future trends of IMC are discussed in the following: Competitive Advantage: The Various tools that organization has can be used as a competitive edge against the competitors. Competitive advantage is the edge and the ability of firm to provide superior value to its target market as compared to competitors. As IMC components are designed as a whole, the organization is able to focus its efforts in all the communication elements that create single, powerful brand equity by speaking with one voice. This single brand message provides a competitive advantage to the company as the target clearly understand that what the company is communicating. Brand Equity IMC strategies are essential to the companys strategic brand management because IMC strengthens the interface between the organizations strategy of brand identity and the target markets brand equity. The organization that uses IMC strategies will be able to measure the brand awareness and brand image of its various offerings. Specifically IMC strategies and brand identity are the most vital parts of the companys overall brand equity strategy. The brand identity strategy of the organization serves as a foundation for its overall IMC initiative and, for this reason, accounts for to the firms brand equity. Online Advertising: Online Advertising is becoming powerful IMC tool for advertisers and organization can use online advertisement as people are now spending more time online; the Internet became another channel via which companies can market their offerings successfully. (Google; 2007) Because of the Internets versatility, it will give an organization the opportunity to reach and interact with its target market. Companies can now produce an IMC campaigns that exclusively target the desired customer more successfully with less cost as compared to traditional communication efforts. Online campaigns will give organization new abilities to the organization due to the following reasons: Reach: The Internet used by more than 170 million people only in the United States. Relevance: Online Advertising shows ads to potential customers who are actively searching for what businesses have to offer. Return on investment (ROI): Using analytical tools, companies can understand more about the effectiveness and efficiency of their ads. (Google; 2007) Viral marketing: Viral marketing is an IMC technique that is mostly used for trendy brands, Marketers are increasing acknowledging Viral marketing as an important IMC tool because it offers the traditions benefits and effectiveness of advertising. In viral marketing the organization promotes its product using Word of Mouth Marketing (WOMM), utilizing individuals communication networks, and relying on their individual recommendations to sell the product. Companies actively seek viral marketing, by fueling discussion on their offerings. (Groucutt, J. et al 2004). Multi Chanel Promotion: As multi channel media increases in reputation, the problem of IMC is to make sure that the IMC campaign reaches its planned audience. According Perkin (2003) as media-blitzed, ad-cynical, time-poor, channel-flicking audience living in a fast-paced, attention-challenged world The fact is that due to fast pace of technology, and globalization of the world, consumer behavior around the world is changing. Today customer have more control over what to see, and read and therefore IMC need to tailor the organization campaign as per the requirements of the market. Media Selection There are a huge number of magazines, each having its own focus, allowing segmented audience to the organization. The owner of these Magazines not only offers media planners a place to get the target audience, but also provide insights regarding audience and how to connect with them in the most excellent manner. Companies can use these magazines in there IMC efforts by effectively marketing their product and to utilize and ensure correct targeting, positioning and promoting the company offerings. (Perkin, N. 2003). Sponsorship Campaign Sponsorship of sporting events like football, cricket, or even horse race is recognized as a strong medium of promotion due to its focus of providing target audience on one platform event and the capability to attach with company target market by adding value to their behavior and interests. The finding of the response that how a particular customer or a group of customers will reveal some interesting aspects about the company sponsorship and will also reveal the form of sponsorship appropriate for the company products. Although sponsorship, like other form of promotional mix, has to prove its value in IMC, consumers are inner to a sponsorship strategy. Targeting the accurate event will take a lot of research on behalf of the organization while the exposure created by sponsorship is very short lived (Crow 2003). Market Positioning The art of targeting customer to portray a product in a certain desired manner in known as positioning is the one of the most important factor while launching a new product and/or service for any organization. With the entire media overloaded, the consumer has closed mind to the new products, therefore, the company offerings should be exceptional, and supported by original, relevant, creative and really inspired IMC efforts. Advertising diffusion is exceptional and media fragmentation is growing now a days. In order to get a desired level of recall and brand awareness marketer need to target several medium. This is due to fact that consumer media habits are diverse and had led to higher IMC budgets and also waste of the precious organizational resources. Direct marketing Direct marketing has become one of the most effective and efficient way for reaching target market due to dynamic environmental factors, changing customer preferences, and technological developments. (Brassington, F. Pettitt, S. 2003). The key to successful direct marketing for an organization is targeting. The success of marketing manager while using direct marketing depends on his capability to identify the just right audience for the company product and then design the direct marketing campaign to achieve that goal. Site-Targeted Campaigns: The keyword-embattled ads can become visible on Google exploration results pages or on search and content sites inside the Google Network. Site targeting will give an organization the ability to: Advertise on most wanted sites. Reach customers near the beginning in the buying process, with advertisements designed to increase responsiveness or to promote a brand, but not unavoidably to generate clicks or traffic.

Evaluation Of A Netball Coaching Session

Evaluation Of A Netball Coaching Session The responsibility of a coach is to develop an athletes physical, technical, tactical and mental abilities. Moreover, their overall aim is to win in competition. As Martens(1987) suggests, one of the most important roles of the coach in competitive sport is to help athletes become more proficient in their performance. A good quality coach, meeting these criteria will be identified as superior. The media may play a role in developing a coachs portfolio focusing on their athletes wins and strategies. However, just focusing on wins/losses may prove to be limiting. There are many superior coaches who are not so well known and coach at a lower competitive level. Accordingly to Horne(2008)effective coaching is defined as, that which results in successful performance outcomes, wins/losses, self-perceived performance abilities or positive psychological response of the athlete. In relation to netball, by the coach adopting suitable leadership behaviour she is able to extract positive actions from the player to achieve set goals within competition/practice situations. As Bompa(1983)suggests, this role can include a wide range of tasks from sequential development/mastery of basic skills for beginners, to the more specialised physical, technical, tactical and psychological preparation of elite athletes. Subsequently, according to Horn(1992)the type of leadership behaviour exhibited by the coach can have a significant effect on the performance/psychological well being of the athlete. As Sherman,FullerSpeed(2000) states, athletes partaking in netball specified that positive feedback, training and instruction, together with democratic behaviour were preferred coaching methods to social support and autocratic behaviour. Coaching behaviours, therefore, are important; one tool to measure this is, the Coaching Behaviour Assessment System, LacyDarst(1985). Research on this aspect provides valuable information relating to leadership styles/feedback patterns and expectancy effects. However, it does not provide an insight into an athletes actual experience of being coached. As Valle,KingHalling(1989)suggests, in recent decades the definition of psychology was expanded to incorporate the study of both human behaviour/experience. Subsequently, the majority of research relating to coaching has focused on the behavioural/ordinary effectiveness, rather than the experimental/extraordinary greatness. When using these theories in netball the coach will need to be able to identify individual characteristics of particular players, including their strengths/weaknesses and apply them to differing conditions in order for them to meet their objectives. As Chelladurai(1978)states, effective coaching behaviour will vary a cross specific contexts as the characteristics of the athletes and the prescribed situation change. For an individual netball player to achieve improvement in athletic performance, it may be necessary for a particular coaching behaviour to be adopted to which the athlete is receptive. In netball training, it must be considered that a suitable coaching behaviour applied for one player may be an ineffective approach for another. According to Tinning(1982)a specific behaviour adopted by the coach may be more productive of certain outcomes than others. Again, the coach when reflecting on the team will need to tackle the varying needs and preferences of individual players. The coach may choose to implement either a homogenous approach, treating all the players equally, or alternatively create a heterogeneous style that gives differential treatment to individual players. Furthermore, it is paramount for the coach to be aware of the players coaching preferences in order to maintain motivation and enhance performance. According to ChelladuraiCarron(1978)if a coach adapts her behaviour to c omply with an athletes preference, the athlete may be more prepared to improve their overall performance. Another recognition of good quality netball coaching is The United Kingdom Coaching Certificate, which is an endorsement of sports-specific coach education. It ensures that the sport of netball is providing the best athlete centred coaching available in recreational, development and performance environments. It is a combined netball development between English/Welsh/Scottish netball amenities. It also encourages change in the structure/education within netball, by addressing the needs of the game by supporting the present/future players. It is a four level coaching structure, consisting of the following aspects: What the qualified coach is able to accomplish: 4 Design, evaluate and implement the progression/outcome of long-term/specialist coaching programmes 3 Plan , analyse, implement and revise annual coaching programmes 2 Preparation of, appraise and provide coaching sessions 1 Assist more qualified coaches, conveying aspects of coaching sessions to players, normally under direct supervision Table 1: Illustrates four level coaching structure The advantage of the UKCC is to enable the netball coach to acquire current qualifications and be adequately assessed. There are ongoing flexible resources available to accommodate/support individual coaches/players needs and environment, such as improved training/quality assurance. Furthermore, within a netball environment the UKCC will benefit the coach by providing them with UK recognised qualifications, coach centred training programmes and assist in enhancing their profile/skills. A systematic observation/evaluation of the selected sport of netball and surrounding coaching practices has been undertaken in order to evaluate the coaching process. In observing a particular training session, the qualities/weaknesses of the coach may be identified through evaluating the processes they put into practice. The data will also help to process why preparation is required to improve the session, game/players skills/motivation/confidence and set/meet aims/objectives. The level of competition at which the players are competing is County/National level. The gender profile of the team concerned consists of young female participants aged 18-21, with varying degrees of expertise/fitness levels. The coach, herself, is a 32 year-old female, with a good fitness level, eight years experience and a UKCC qualification at level 2. Data collated from questionnaires completed by the coach, player and an assessor has identified positive feedback factors together with aspects that need to be addressed. Figure 1.0 illustrates the analytical findings of the coach herself, the players experience and the overall assessment. The findings from the data suggest that the coachs self-assessment identified a shortfall in her preparation, communication/skill practice and gives her the opportunity to focus on these weaknesses. However, her assessment actually found her organisation skills to be very good, perhaps there is a lack of confidence in her actual ability. It also found her demonstration/skill practice to be of a fairly good standard, but with a little room for improvement. The data representative of the mean player, however, illustrates some problem areas, especially where communication, preparation and demonstrations are concerned. It is important for the player to feel confident in the planned session and easily understand the demonstrative skills, whether verbal/physical as this helps them to meet their goals and improve motivation. The information relating to the Assessors evaluation tends to suggest that organisation was of a very high standard, demonstration/skill practice and overall rating wer e too of a good standard, illustrating that the coach was quite enthusiastic in her approach to teaching. However, the areas of preparation/communication were identified as needing to be addressed. Improvements need to be made in preparing training sessions and ensuring equipment is adequate for the task. The coach also needs to learn how to communicate more easily both with other staff members/players. Therefore, the key areas requiring improvement are preparation/communication. The coach may need to learn new techniques relating to preparing training sessions to make them more interesting, effective/time-efficient. She may also need to adjust her method of coaching or leadership style in order to address varying individuals differently to improve communication amongst the team. The theory of coaching itself, is a form of leadership, identifying/pursuing objectives. Particular mention should be given to the training theory, although the principles of planning incorporate a degree of habitual traits and fashion, periodisation/training loadings, the principles themselves are based on physiological/biological theories. The second term refers to the generic aspects of coaching practice/ behaviour common to all sports coaching processes. Sports coaching should be understood as a process. As CrossLyle(1999)suggests, the coach relationship between athlete /coach, coaching practice/behaviour, and the training/competition elements are all essentials of the coaching process. The coachs overall role is to improve performance in competitive sport through acquired knowledge, organisation and planning/identifying goals. Therefore, from the assessments it is evident that the netball coach seems to have adopted an authoritarian leadership style, this being dictatorial in nature with the coach making all the decisions and the athletes responding suitably to commands. However, this approach does have disadvantages, defeat may be taken badly, sensitive performers may be handled inadequately/evident high sense of anxiety in players. This approach works on the assumption that as the coach has the necessary knowledge, experience and power, she should instruct the athletes and they should listen, absorb and comply with these instructions without retaliation. However, the model of a superior coach is to be able to communicate coaching actions/influences to the players and provide a stable environment in which to learn. They should be consistent training/relationships, be able to manage in a team environment such as netball and develop a working system. With an effective approach in place the players should know exactly what is expected of them and what they expect form their coach, allowing them to focus on their coachs actions/their own performance and overall development. Subsequently, the relationship between the coach/athletes needs to be robust enough to convey technical skills/mentoring from the coach to the athletes. Any developmental weaknesses should be able to be identified/enhanced through the appreciatio n of self/other awareness. This aspect is especially important within the sport of netball to provide an efficient, competitive game plan. A coachs performance, especially if high performance may be evaluated using athlete feedback. As Franks(2004)states, there is intrinsic feedback that athletes obtain through participating in sport à ¢Ã¢â€š ¬Ã‚ ¦.extrinsic feedback includes knowledge of results(outcome) and knowledge of performance (process). As seen in the observations, feedback seems to be somewhat restricted in certain areas. Obviously, this needs to be addressed in order to observe, monitor performance and correct any errors within the training session. As Martens(1997)suggests, use sight and sound in providing feedback. This is important as individuals learn in different ways some gain more from explanations, whereas others may need demonstrations. In netball this is paramount as it can illustrate how players may refine certain movements, such as passing/shooting. Cox(1991)suggests, verbal feedback is a vitally important issue in effective coaching. It may take several different forms, each of which reinforces players in a predictable fashion. As Cox(1991) points out, four questions in order to test effectiveness verbal feedback are required. These include, are the majority of statements to athletes of value, perhaps encouraging, is corrective feedback phrases negative or positive, when coaching numerous athletes is feedback given to an athlete so that the others can hear and finally, do I give feedback to my athletes whilst they are working and practising? As feedback within the netball observation is relatively poor between coach/players, to enhance this perhaps positive praise can be given to the players only when they understand the reason for it. Corrective feedback should also be phrased in a positive way and if there is any criticism to be made it is best for this to done individually so as not to expose a players weakness. Finally, feedback should be given immediately after performance, rather than during it. These methods will help improve performance without affecting motivation. Motivation is a key factor in netball as it helps to improve the players game, work and train hard to the best of their ability. If the coach is good at motivating her players they will want to play for her particular team. For good motivation this depends on who the coach is and what she actually does. Motivation can be an individual thing, some players may be motivated by the enthusiasm/caring nature of the coach, others by the desire to please the coach, but on the whole motivation is improved by a good communication relationship, the setting of goals and a vision for the future. As Wooden(2004)states, you should study/analyse each individual to find out what makes them tick, you can then get them under your control. Therefore the netball coach needs to motivate each player in the team. As stated in the theory of cognitive-evaluation DeciRyan(1985)and Vallerand et al(1987), this theory examines the relationship between intrinsic/extrinsic motivation, in particular the impact rewar ds upon behaviour and performanceà ¢Ã¢â€š ¬Ã‚ ¦athletes have two innate needs, to feel competent and self-determining in their activities (Finch,2002). The netball coach by giving her players more verbal/physical encouragement will increase their confidence and boost moral. According to Finch(2002),DudaTreasure(2001)the theoretical perspective on athlete motivation believes that attributions affect expectations of future success or failure and the emotional reactions of performers. By reflecting on various theories, the netball coach will need to give consideration to and improve her weak communication skills. The assessment of coaches is paramount to reflect on coaching skills and coaches can be assessed by using the Coaching Behaviour Scale for Sport(CBSS), Cote,Yardley,Hay,Sedgwick Baker(1999). The CBSS may be applied to an athlete at one or more points in time in invasive, competitive sport, usually around mid/end of season. Data collected during the mid season will provide useful feedback to the coach, allowing any issues to be addressed in the second half of the season. An end of season evaluation is also recommended. Ideally, the athlete will meet an independent Assessor to discuss the objectives of the evaluation. An athletes qualitative feedback relating to their coachs abilities to teach technical skills and set goals is important. As McKerman(1996)suggests, coach evaluations, must be an enquiry into ones own performance. One needs to have a set of questions in which answers are sought through a form of research into ones professional practice. Reflective practice allows a coach to appreciate varying styles/methods of coaching relevant to different individuals or age groups, an important factor in netball coaching. Therefore, without a reflective structure the coach would not be able to re-evaluate the training processes. As Pollard(2002)states, reflective teaching is applied in a cyclical process, where coachs monitor/evaluate and adjust their own practice. The netball coach obviously needs to reconsider her selection of relevant coaching styles to accommodate various individuals, especially those who require more independence/self-reliance to progress. A good netball coach should be able to encourage this aspect to assist those players who require to be interdependent. By communicating with a positive clear strong voice/praising where necessary, she should make her instructions/reinforcement easy to understand. This in turn will enhance team moral and performance. If a netball coach has necessary knowledge/experience she will be able identify any weaknesses within the team/game plan, reflecting on them accordingly. As Pollard(2002)states the importance of reflection within coaching, the process of reflective teaching supports the development/maintenance of professional expertise. Therefore, reflective practice demands a coach to honestly assess their own behaviour. Furthermore, reflective evaluation is useful in evaluating highlights where there are social needs within a sport, for example children. This is important when planning training sessions, in order not to overload. The coach will need to identify/supervise a player who performs differently to the norm. This should in fact be nurtured, as it may be a new artistic style to be developed in the future. Experimentation of ideas may unlock an individuals potential, however, the coach should remain decisive/positive in her actions. Failure to do so, may affect the confidence of a player and their faith in the coach. As Tolstoy(1861;1967)cited by Schon(1991)suggests, each coach must, by regarding every imperfection in the individuals comprehension not as a defect in his on instruction endeavour to develop in their selves to discovering new methods. Sport management needs to be applied in netball coaching. The assessment on the whole seems to highlight preparation/organisation to be of a relatively good standard. Organisation will often be influenced by environmental situations in which the coach is working/structures in place. However, problem areas are evident, these relate to preparation/time-control/verbal communication. Time-keeping by individual players/training sessions is a fundamental aspect in organisation as it helps keep structure in place. It seems the relevant training session was slightly disorganised and late to start, this may have had an overall influence on coaching demonstrations, as they may have been rushed to keep to a schedule As a manager, the coach will be responsible for developing team structure amongst the players and possibly developing the configuration of the support organisation too. Staffing involves the selection of players/assistant coaches/others to help the team achieve its goals, together with training, assigning specific duties and the provision of a working environment. Also, the netball coach will obviously be required to direct the team with good decision-making processes to meet objectives. Finally, she should be able to control the situation, by monitoring the process of achieving team goals via necessary adjustments as/and when required. In the planning process, the coach needs to distinguish what/and how she is going to teach her team. She should be able to recall characteristics of individual players in order to determine how much they can learn. As Martens(2004)suggests, this information may be acquired from previous training sessions and it is important to systematically evaluate the players on essential skills identified, in order to assess their starting point for instruction and how to personalise their training to maximise potential. The netball coach should also be well acquainted with rules and technical/tactical skills of the sport. To teach beginners, she ideally must have enough knowledge as is required to teach at professional level and there must be a strong understanding of the fundamentals. As Lyle(2002) suggests, the knowledge/skills of the coach is a key feature of the implementation of the coaching process, and the form/nature of the process are likely to be shaped by these capacities and the coachs personal characteristics/values. It is evident that the process requires direct intervention, strategic integration/ co-ordination and requires a distinctive set of skills/knowledge. As DeMarcoMcCullick(1997)states, expert coaches have a thorough knowledge of the sport they coach, team/player management, coaching principles/planning skills. The use of intuition in decision making tends to differentiate between expert/less expert coaches(Jones,2006). From the observations, there seems to be concerns relatin g to knowledge/skills of the coach. Some of these problems may result as a direct consequence of poor communication already identified. However, within the field of netball the coach may need to apply sport-specific skills by improving planning objectives. As Lyle(2002)suggests, improvement of sport performance is the central purpose of the coaching process and a detailed knowledge/understanding of performance is essential from target setting/prediction/monitoring progression to training programme design, planning strategy and tactics. With the balance of practice/competition management together with good planning, relevant feedback/communication, the original problems encountered may be improved. Obviously, the coach will need to be fully up to date with netball training techniques/competition requirements but consideration also needs to be given to the suitability of team members to the game, whether it is skill/fitness related and she should have the necessary interpersonal skill s to deal with this. As Lyle(2002)states, hereditary factors may set limits of performance. The quality of the coaching process will determine how close to those limits the athlete will reach. Once an understanding of how athletes learn and how relevant knowledge can be conveyed to the team the coach needs to focus on sport specific skills relating to netball and how to actually teach them. Firstly, the skill needs to be introduced by clear explanation/demonstration then put into practice and relevant feedback acquired to correct any errors. When introducing the skill the coach needs to do this with enthusiasm, expressed through words/actions, helping to make the topic interesting/productive. When she demonstrates a particular skill it should be performed as in a competitive situation, repeated several times and explained thoroughly to accommodate individualisation and varying learning attributes. As the coach has a UKCC qualification, she should have studied these areas during her training. However, if she requires further training she will be able to this under the scheme. Many players will express an appreciation of playing for good coaches who are honest, loyal and genuine, and also willingly serve in a variety of roles that go beyond the netball court. An individual coachs experience will emerge in many ways and most netball players have great respect for the veteran coaches. It does seem clear from the players experiences that it is not about what the coach does, but how she actually does it. As Gould,Guinain,Greenleaf,MedberyPeterson(1999)states, athletes view their coaches as teachers/mentors and friends. They also view their coaches as parental figures, Lidar,Lavyan (2002). The coach, herself, needs to relate to the players more through communicating performance information/player-roles/expectation/ individual goals and a team vision. The players are likely respond to direct, one/one comments and indirect methods. There are some variances in the validity of the results, this may be due to the effects of reflective coaching, coach/athlete may have been too lenient/harsh on themselves/others. The players may have reflected on past experiences and taken this into consideration when applying her information. Also, during assessment , environmental issues may have had an impact, or whilst the coach was assessed she may have enhanced her skills in particular areas, especially enthusiasm, however, she could not override the apparent discrepancies regarding preparation and communication. In conclusion, critical analysis and findings in the netball data obtained has characterised six major dimensions relating to the training session, and what the players relate to superior coaching. As HughesBartlett(2002)suggest, the objective analysis of sports performance must use clearly defined, relevant and valid performance indicators and the method of measurement must be demonstrated to be valid and reliable. These are, coach attributes, the environment in which they perform, the system/structures in place, good relationships between coach/players, their overall coaching actions and influences. One key point that materialised, was the importance of interaction and in this particular instance this seems to be limited. Obviously, when players first join a team, they familiarise themselves with their environment/structure/coach and hopefully a rapour develops between the coach/player, together with a feeling of unit reinforced with the teams dress attire. These aspects actually f orm the backbone of good coaching practice. Therefore, the exercise seems beneficial, as the evidence is suggestive of a lack of consistency in areas of her coaching. For future development and enhancement of overall performance the netball coach needs to focus on various attributes that compliment each other, such as interaction/relationships and communication.

Work Force Education or Literacy Development: Which Road Should Adult Education Take? :: Adult Work Education Job Essays

Work Force Education or Literacy Development: Which Road Should Adult Education Take? The world of work continues to change rapidly. Many workers will need to upgrade their skills and some will need to be retrained for entirely new jobs. Providing educational opportunities to these adult workers will lengthen their productive years and will also benefit the economy by creating a more flexible and more highly trained workforce. (U.S. Department of Education Strategic Plan, 1998-2002, 1997, p. 39) Our democratic institutions depend upon and are sustained by an educated citizenry. While moving from welfare to the workforce and creating economic advancement are valid outcomes of education, democracy demands much more. Democratic life requires critical inquiry, civic participation, and a commitment to the common good. (Auchter 1998, p. 2) During the past few years, the nations economic needs have driven many of the policy discussions within education. At the federal level, Congress has considered and debated bills that would consolidate a number of educational programs--including adult basic education and vocational education--into omnibus work force development and training bills. Provisions for block grants that would allow states greater autonomy and latitude in making decisions about how the funds are used have been included in these proposed acts. None of these education bills has passed, but the debate continues. In 1996, Congress passed the Personal Responsibility and Work Opportunity Reconciliation Act. More commonly known as the Welfare Reform Act, this legislation not only created sweeping changes in welfare policies that affected education and training, it also provided block grants that give states greater flexibility (Nathan 1997). A number of states have responded to the move at the federal level toward greater state autonomy and control by merging education, human services, and employment service agencies to create "super agencies" to oversee state work force development efforts, including adult basic education, welfare reform, and vocational education (Jurmo 1996). The increasing emphasis on work force development as a policy goal is bringing to the forefront a continuing debate within the field of adult basic education. Although adults frequently enroll in adult basic education for job-related reasons, the programs themselves have always had broader goals. In an effort to shed light on current perspectives about the goals and purposes of adult basic education, this Digest reviews recent literature and suggests solutions to what frequently becomes an "either-or" debate. The Current Context: Its Impact on Adult Basic Education

Customer Empowerment Essay -- Economics

Customer Empowerment The Choice is Yours The Internet has permanently changed the relationship between consumers and the retail industry. Electronic commerce has provided consumers with more options, more alternatives and more opportunities than ever before. Consumers are no longer limited to physically visiting "main street" or "big-box" retailers. Instead, they are able to choose from products and services from companies large and small, located all over the world, without leaving their homes. Tangible points of comparison between retailers, which now can be automatically aggregated by software buying agents in seconds, include more than selection and price. Shipping costs, return policies, privacy practices and personalization of products are examples of tangible points of comparison. Equally as important are intangible points of comparison, specifically the customer experience. Everything from the look and feel of the home page to the shopping and buying process defines this experience. It encompasses everything the customer sees, clicks, reads, or otherwise interacts with. The customer experience is the key to dotcom survival. Consider the options available at the Land's End Web site. Consumers can browse the catalog online or shop with a friend, speak with a customer representative on the phone or online, create a model to try on clothes virtually, ask questions about specific products, place an order and track past orders. Concern over the customer experience has clearly driven the design of the Land's End business model, creating numerous options unavailable in the physical world. Of course, this overlooks the most powerful and fundamental option to consumers on the Internet: the ability to leave one store and enter another within seconds. And if a satisfactory purchase cannot be made, online auctions provide alternative shopping venues that directly compete with many traditional retailers. Central to the creation of a positive, unique and personalized shopping experience are technologies employed to remember customer preferences. Tracked preferences help expedite, and sometimes fully automate, the shopping process while offering targeted marketing and discounts. Online chat, bulletin boards, user reviews, auction sites, consumer feedback, online help and other customer-oriented features are als... ...e the price was just too high (because of the pricing error). I asked him if he could change it and he said no. He also knew that they would be throwing out the oranges soon if they didn’t sell. His frustration in not being able to correct such an obvious problem in his own department was evident. The Lesson. I tell these two contrasting stories because they relate directly to customer satisfaction and profitability as a function of employee empowerment. Two good grocery chains with two very different approaches to management. At Fresh Fields, every employee is aware of his or her impact on profit and is empowered to take independent action to maximize it. The decision to give two expensive cookies to a customer is not an insignificant decision. It is a business decision that may influence the relationship between a store and its customer. Unfortunately, it is a decision that most employees in traditionally managed organizations have no authority to make. My hope is that these two examples will clearly show how customers and profits can be won or lost when employees are enabled to take ownership of day-to-day problems. Once again, it just makes sense.

Money management Essay

Ever since trading began, money existed, thus, it can be said that money and trading co-exists. The earliest form of money is actually very different from what we are using nowadays in this modern world. The history of money begins around 2500 years ago. Money is any clearly identifiable object of value that is generally accepted as payment for goods and services and repayment of debts within a market or which is legal tender within a country. Barter Barter is a system of exchange in which goods or services are directly exchanged for other goods and services. No money is needed in barter system as it does not involve the process of buying and selling. Although there is no evidence pointing towards a society or economy relies solely on barter system, it is believed that barter basically dominated the pre-historical world and at that time, people would just exchange things according to necessity. Thus, barter system can be said to be a primitive form of money as it contributes towards the birth of money. There are several complications of barter system : Absence of common measure of value: In a monetary economy, money plays the role of a measure of value of all goods, so their values can be measured against each other; this role may be absent in a barter economy. Indivisibility of certain goods: If a person wants to buy a certain amount of another’s goods, but only has for payment one indivisible unit of another good which is worth more than what the person wants to obtain, a barter transaction cannot occur. Lack of standards for deferred payments: This is related to the absence of a common measure of value, although if the debt is denominated in units of the good that will eventually be used in payment, it is not a problem. Difficulty in storing wealth: If a society relies exclusively on perishable goods, storing wealth for the future may be impractical. However, some barter economies rely on durable goods like pigs or cattle for this purpose. Adapted from Wikipedia Statement of the problem It was discovered that only a small portion among university students actually know how to manage their money well. Most of university students are still struggling with basic money management. They do not have enough of a handle on their cash flow to spend less than they get from their loans. In other words, poor money management such as overspending is the main cause of this problem among the university students. Purpose The purposes of the study is to investigate money management of the students in UniSZA. Objectives 1) To investigate the way of the students in UniSZA spend their money 2) To determine the main cause of monetary problem for students in UniSZA. 3) To suggest the ways to solve monetary problems faced by students in UniSZA by providing them with the best money management plan. Research questions 1) How do the students in UniSZA spend their money? 2) What is the main cause of monetary problem for students in UniSZA 3) How can the problems faced by students in UniSZA be solved? Significance of the Study It is an undeniable fact that university life and normal daily life do have differences when it comes to money management. The author of the article wrote that university students should be taught the value of money as they will be earning their own very soon. This is true. University is a boundary that separates us from the real world, the working world. Without proper management of wealth, especially for students, it could spell disaster. Not only there would be butterflies flying out the purse and holes being burnt in the wallet, bank account could also stumble to single digit and finally naught. Things might get worst when they enter the society without knowing concerning money management and if this situation occurs, their bright future might be at stake and this could jeopardize their chances to succeed in life. Thus, financial management should start early, when there’s still money in the bank account for one to manage. For students in UniSZA like us, we might often be bothered by monetary problems. We don’t know where our money went to. Well, they do not just disappear into the thin air, nor would they escape from our wallet, thus, we must know where we spent our money on so that we can cut down on expenses and inculcate proper financial management. As university students, there’re a few money management skills that should be practiced and here are some explanations that may provide some insight or clues for one to properly manage his or her money so as to get the most out of one’s money. #1 Have a plan for it There’s a saying goes, those who fail to plan, plans to fail. Thus, proper money management starts with a plan for our money. For the study loan such as PTPTN, bursary or JPA scholarship received each semester, we should have a plan for it so that everything would go on smoothly. Knowing the debits and credits is equally important here and tracking our own expenses is surely a must as we can track all the unneeded stuff we bought by keeping the receipt of the things we’ve bought and later revise on our spending to cut down expenditure. Getting ourselves organized and preparing and jotter to jot down our expenditure is also a brilliant idea. #2 Understand our financial aid and financial status As university students, one of the best steps towards proper financial management may be to add up all our income and also the money we’ll need to fork out. Income includes the money allowance given by the governments, student loan, scholarships, bursaries etc. Bursaries, on the other hand offers RM 2550 for bursary recipients. Bursary is actually money given to students as a kind of financial aid. In this content, bursary is eligible for students who got 9A+ and above in their SPM. Besides, we can also look out for scholarships such as JPA. By being aware of our financial status, we can look into every nook and cranny of our daily life to save money. Take ATM machines for example, it may charge card holder of other banks some additional fee whenever transaction is made, thus, by being aware of this, we can take the measurements needed and save money. We should also be cautious towards burglary as that is the worst possible way for one to lose  money. #3 Use the available tools towards our benefit We should also use the benefits meant for students to our advantage. When buying books, going for a movie and buying food, for example, we can produce discount cards exclusive for students in order to enjoy discounts. Though it’s not a whole lot of money we’re saving, it could sum up to a considerable amount of money over time. For example, Kad siswa which was launched a few years ago provides card holders with a plethora of discounts in almost anything. Besides, 1 Malaysia book voucher is another tool available that would be of great help in our money management. Scope of Study The report will cover the methodology for money management of students in UniSZA. Survey and research will be done in order to get the results before discussion about the findings. The main points of the report will be summed up as the conclusion and some suggestions for solving monetary problems faced by students in UniSZA will be found.